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Sneaker Sales & Retail Promotions
Who is Participating?
- Draeger's Market will begin selling paper sneakers at their markets around the Bay Area beginning September 4 through October 25. Stop by Draeger's and support the Walk! Click here for their locations.
- Each of Marshalls more than 800 store locations will be conducting the annual sale of the ever-recognizable JDRF Sneaker from August 23rd through September 26th. Over the past 16 years, the Marshalls sneaker sales campaign has raised more than $13.8 million for JDRF! Click here for their locations.
- Kentucky Fried Chicken (KFC) and the Oakland Raiders have teamed up to offer an awesome deal for JDRF supporters. Buy tickets to a Raiders game of your choice and, with this promotion, you will get a food voucher good for a hot dog, a bag of chips, and a soda and you will sit with other KFC & JDRF family, friends, and supporters. The best part is that $12 of each package will be donated to JDRF! Download the details>
About the Sneaker Program
Sneaker sales are one way for retail stores to build excitement about the Walk to Cure Diabetes in their community while raising critical research dollars that can be credited to the company’s walk team total. Past national sneaker sellers have included Advance Auto Parts, Walgreens, Stop & Shop and Marshalls, just to name a few.
Cashiers or associates ask customers at point-of-purchase to buy a paper sneaker to help the store support diabetes research. The customer signs his/her name on the sneaker and then the sneakers are displayed throughout the store. The program usually runs four weeks. To start the program, display a sneaker for every employee.
The promotion is easy and fun for stores to implement. JDRF will supply the sneakers and stickers or buttons for employees to wear. Get started by requesting JDRF to send you paper sneakers. Contact to order sneakers.
What’s In It For You
- Promotion enhances employee morale
- Your company info and link to your website will be featured on our chapter website
- Customers feel good about supporting a store that gives back to its community
- It’s a natural public relations tool
- Sneakers are a great visual
- Diabetes affects one out of every three families. It is estimated that more than 24 million Americans have this disease
- Many of your customers and employees know someone with diabetes or are personally affected themselves. They will appreciate your involvement
- Your company can help find a cure for diabetes at no additional cost to your company
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| The JDRF Walk staff will be happy to answer your questions. |
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| General |
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Greater Bay Area Chapter Juvenile Diabetes Research Foundation International 49 Stevenson Street, San Francisco, CA 94105 tel: (415) 977-0360 fax: (415) 977-0355 Site Map |